MIDLAND, Texas--(BUSINESS WIRE)--Stanton Optical, a leading full-service optical retailer offering accessible and affordable eye care and eyewear, opened its newest location in Midland on Monday, January 11. Located at 3110 N Loop 250 W #200, the new store marks Stanton Optical’s 103rd location overall.

“We are thrilled about continuing the growth of Stanton Optical,” said Senior Vice President of Operations Kissel Goldman. “It’s always great when we have the opportunity to make an impact on a new community, especially during these uncertain and trying times. We look forward to what our eye care services can provide for everyone here at Midland.”

Under the leadership of founder and CEO Daniel Stanton, Stanton Optical is a retail brand of Now Optics, which also includes optical franchise My Eyelab. Now Optics has led the optical industry in ocular telehealth by leveraging proprietary innovative telehealth technology to provide patients with affordable and convenient eye exams, eyeglasses, and contact lenses. Tapping into its remote network of affiliated doctors, to date the company has conducted more than 1 million telehealth eye exams.

On top of that, an assortment of over 3,000 unique frames to fit both style and budgets, guided by our knowledgeable and friendly staff, allows consumers the ultimate eye care experience. For convenience, Stanton Optical in Midland accepts both same day appointments and walk-ins for eye exams, and offers two pairs of glasses including the cost of an eye exam, starting at just $59.95. Moreover, the COVID-19 pandemic has not stopped Stanton Optical’s customers, as its proprietary telehealth technology minimizes the risk without compromising quality eye care.

ABOUT NOW OPTICS:

Now Optics is a leader in the eye care industry. Its retail brands, My Eyelab and Stanton Optical, are among the nation’s fastest growing, full-service retail optical centers. The company continues to expand its retail footprint with over 200 corporate and franchise locations in 27 states while delivering affordable eye health and eyewear solutions. The company consistently ranks among the largest optical retailers in the country by Vision Monday and was ranked #11 on Entrepreneur’s list of Top New Franchises in 2020. Visit myeyelab.com or stantonoptical.com for more information. Find details about franchise opportunities at meyelabfranchise.com.